Working With Affiliate Merchants

Contacting the affiliate merchant for program you’re interested in promoting is a great way to help increase your sales and can save you a lot of time and heartache. You can let them know what you’re doing to promote their products, and then ask for their advice on how you can market their products more effectively.

The merchant knows their products best and he may share with you ideas and strategies that are being used by other successful affiliates to make sales. Contacting the merchant will also demonstrate to them that you’re dedicated to succeeding with their affiliate program.

Contacting the merchant also shows them your enthusiasm for their products and services. Smart merchants realize that that over 90% of their sales are generated by less than 5% of their affiliates. A good merchant will recognize your efforts and provide you with information and resources and may even boost your commission rates!

Dealing With Merchants

If you send an email to a merchant and they don't respond, always try again. If they still don’t respond, you might consider whether you want to continue this partnership, because a lack of communication could be an indication of other problems as well — such pay their affiliates.

Keep in mind that some merchants tend to make big promises, and set a high payout rate knowing that few affiliates will ever actually meet it. This really isn't a good way to do business so it’s probably best to avoid working with these types of merchants.

Communication

When you communicate with merchants, always use a professional tone. If you have suggestions on how a merchant can improve their offers, it doesn’t hurt to let them know what you think. Most merchants are open-minded and even appreciate feedback, since they know that any feedback they receive could help them improve their programs.

Smart merchants understand that really good affiliates are hard to find and will treat them with respect, assist with resources, and be prompt with payments. Smart affiliates are the same and understand that merchants want quality promotion and sales performance.

To get the most out of your partnership, you should always be professional and understanding with your merchant. Good merchants are always busy, which may, at times, make it seem like they aren't as good as you expected. So be patient at first because they’ll eventually answer your questions and emails, although it may take them a few days or longer.

The longer you work with a merchant, the better you'll understand how they do business. If you’re just getting started in affiliate marketing, a merchant is a great source of information that can help you understand how everything work. If you listen to them and show some initiative, you'll be well on your way to making it as one of their top affiliate earners.

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